As a Microsoft Gold Partner, we’ve worked hand-in-hand with Microsoft to build the next generation of customer and employee experience. We have done this by building out what we call ‘cognitive apps’ for our customers. So, what is a ‘cognitive app’?
A cognitive app is one that leverages Artificial Intelligence to do things that your basic databases and customer apps don’t do. For Example: Cognitive apps automatically tag images your customer and employees upload, or they let people speak normally or ask questions like “Show me last month’s sales breakdown” and render users with the right results or information. They let you analyse your customers’ sentiment by evaluating the content of their communications with you. They study customer patterns so that you can upsell at the right place and right time.
These types of apps require specialised know-how, and we partner with Microsoft’s “Azure AI” to enable these types of intelligent experiences.