Cognitive Services

Tomorrow’s experiences with Azure AI and Cognitive Services. Using the capabilities of AIs to turn prospects into customers and customers into ambassadors.

When you take a digital experience and infuse it with Artificial Intelligence, you get delight!

As a Microsoft Gold Partner, we’ve worked hand-in-hand with Microsoft to build the next generation of customer and employee experience. We have done this by building out what we call ‘cognitive apps’ for our customers. So, what is a ‘cognitive app’?

A cognitive app is one that leverages Artificial Intelligence to do things that your basic databases and customer apps don’t do. For Example: Cognitive apps automatically tag images your customer and employees upload, or they let people speak normally or ask questions like “Show me last month’s sales breakdown” and render users with the right results or information. They let you analyse your customers’ sentiment by evaluating the content of their communications with you. They study customer patterns so that you can upsell at the right place and right time.

These types of apps require specialised know-how, and we partner with Microsoft’s “Azure AI” to enable these types of intelligent experiences.

Most organisations believe that enabling artificial intelligence requires building out internal teams of data scientists & AI experts. It’s simpler than that.

Cognitive Apps Move the Customer & Employee Experience Needle Forward

It’s simple to understand why AI is in vogue. In the simplest terms, the practical uses of AI reduce the friction between what a customer wants and what brands provide. The ability to intelligently predict what customers are going to buy next lets you personalise the method, manner & mode of engagement with them. And the ability to intelligently decrease your employee workload by automating manual tasks for them lets them focus on getting harder jobs done and putting new initiatives in place.

This is where Icreon’s AI planning team comes into play. Because we’ve worked with a number of our own clients implementing AI to create cognitive applications of their own, we have a robust methodology for how and when to utilise AI. Our teams effectively analyse your digital ecosystem and systematically identify which parts of your ecosystem have the most room for dramatic improvements. From there – we set up a robust proof-of-concept to prove out our hypotheses on improving that application.

Like this, we’ve developed a systematic approach towards building cognitive apps, because not only do we assess which applications have room to improve, we can build atop what your business already has, rather than starting from scratch.

Cognitive Services

Tomorrow’s experiences with Azure AI and Cognitive Services. Using the capabilities of AIs to turn prospects into customers and customers into ambassadors.

When you take a digital experience and infuse it with Artificial Intelligence, you get delight!

As a Microsoft Gold Partner, we’ve worked hand-in-hand with Microsoft to build the next generation of customer and employee experience. We have done this by building out what we call ‘cognitive apps’ for our customers. So, what is a ‘cognitive app’?

A cognitive app is one that leverages Artificial Intelligence to do things that your basic databases and customer apps don’t do. For Example: Cognitive apps automatically tag images your customer and employees upload, or they let people speak normally or ask questions like “Show me last month’s sales breakdown” and render users with the right results or information. They let you analyse your customers’ sentiment by evaluating the content of their communications with you. They study customer patterns so that you can upsell at the right place and right time.

These types of apps require specialised know-how, and we partner with Microsoft’s “Azure AI” to enable these types of intelligent experiences.

Most organisations believe that enabling artificial intelligence requires building out internal teams of data scientists & AI experts. It’s simpler than that.

Cognitive Apps Move the Customer & Employee Experience Needle Forward

Cognitive Apps Move the Customer & Employee Experience Needle Forward
It’s simple to understand why AI is in vogue. In the simplest terms, the practical uses of AI reduce the friction between what a customer wants and what brands provide. The ability to intelligently predict what customers are going to buy next lets you personalise the method, manner & mode of engagement with them. And the ability to intelligently decrease your employee workload by automating manual tasks for them lets them focus on getting harder jobs done and putting new initiatives in place.

This is where Icreon’s AI planning team comes into play. Because we’ve worked with a number of our own clients implementing AI to create cognitive applications of their own, we have a robust methodology for how and when to utilise AI. Our teams effectively analyse your digital ecosystem and systematically identify which parts of your ecosystem have the most room for dramatic improvements. From there – we set up a robust proof-of-concept to prove out our hypotheses on improving that application.

Like this, we’ve developed a systematic approach towards building cognitive apps, because not only do we assess which applications have room to improve, we can build atop what your business already has, rather than starting from scratch.

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